Click on the cover to buy
"Principles and Applications of Public Data"
This book integrates corporate theory, accounting theory, and big data theory, according to the characteristics, functions, and related cutting -edge studies of accounting information and non -accounting information in corporate decision -making processFrom the perspective of the formation and characteristics of accounting big data, data factor market, data management, data processing and analysis, data application, etc., the principle and application of accounting big data systematically explained the principle and application of accounting big data, which aims to reveal how to efficiently efficiently hold accounting big data.Incorporate corporate decision -making to improve decision -making efficiency and quality.
The characteristics of this book
· Data thinking and big data methods, try to build cross -disciplinary research ideas for big data and accounting, examine the value of accounting big data in the data factor market and related derivative markets, and guide readers to deeply think of the future value of accounting big data and how to account for accounting professionalsCopy the impact of big data and artificial intelligence.
· Structure, this book combines the current trend of big data and artificial intelligence and how big data is in -depth integration. In "In the basic logic of guiding cases -theory -technology -practice ", the knowledge system and its real use of big data accounting under big data thinking and big data methods are displayed in a simple way.
· In the teaching mode, this book comprehensively draws on international, domestic classic textbooks, and cutting -edge research papers, and has a long -time experience;Its mode characteristics have strengthened the use of technical analysis and special discussions on the use of knowledge points.
Introduction to the author
Zeng Jianguang, Chongqing University School of Economics and Industry Management College AccountingHe is a professor, a doctoral supervisor, and a leader in Chongqing academic and technical.In 2005, he graduated from the Software and Microelectronics Institute of Peking University and obtained a masters degree in software engineering.In the year, the School of Accounting and Finance of the Hong Kong Institute of Technology was abroad.At present, it is mainly dedicated to cross -disciplinary research of emerging information technology and economics (accounting).He published more than 50 academic papers in academic journals such as "Economic Research", "Management World", "Accounting Research", "World Economics", "Financial Research", "Nankai Management Review", published one translation of 1 and 2 monographs; presided over and participated inNearly 20 National Social Science Fund, National Natural Science Foundation and other projects.
Trial reading of samples
Directory
FirstChapter Accounting: The Basis of Corporate Decisions
Section 1 Corporate Decision Process
Section 2 for corporate decision -making information
Section 3 Accounting Information: Corporate decision -making usefulness
Section 4 Accounting Information System
Section 6 The role of financial accounting information in corporate decisions
No. 1Section 7 The role of management accounting information in corporate decision -making
Section 8 The fairness of the accounting information
Section 9 Non -Accounting Information:Supplement and (or) replacement effect of accounting information
Chapter 2 Big Data: New Method of Fusion of Accounting Information and Non -Accounting Information
The definition and characteristics of big data in the first section
Section 2 New Infrastructure: Technical logic of big data development
Section 3 Digital Economy: Economic Logic of Big Data Development
Section 4 Big Data: Integration of corporate decision -making information
Section 5 The development and composition of accounting big data
Section 6 of the account of accounting big data: the Internet of Things
Section 7Data storage: Cloud storage Section 8 Calculation of Accounting Big Data: Cloud ComputingSection 9 of the Security of Accounting Big Data
Chapter III Data Market of Accounting Big Data
Section 1 Data Elements and Data Factor Market
Section 2 Data Element Confirmation
Section 3 of the accounting confirmation and measurement of data element
Section 4 The formation of the accounting market of accounting and data element
Section 5 of the data element market accounting pricing mechanism
No. 1Section 6 Data Factor Market Trading Security: Blockchain Technology
Section 7 of the data factor market
FourthData governance of chapter accounting big data: Guarantee of the quality of decision -making information
Section of data governance background, definition, characteristics
Section 2 Data Management of Big Data: Organization
Section 3 Data Governance of Accounting Big Data: Standard
FourthData governance of accounting big data: TechnologySection 5 Data Governance of Accounting Big Data: Evaluation
Chapter 5AI: Processing and analysis of accounting big data
Overview of the processing and analysis of accounting big data
SecondSection SQL query language and accounting big data analysis
Section 3 of accounting big data and machine learning algorithms
Section 4 of the accounting big dataAnd deep learning algorithm
Section 5 Visualization of Accounting Big Data
Section 6 Accounting Big Data Analysis Software Introduction
Chapter 6 Application of Accounting Big Data
Application of Overview of Accounting Big Data
Section 2 of the producer of accounting big data
Section 3 Consumer Application Effect of Accounting Big Data
The application effect of the intermediary in the fourth section of accounting big data
Section 5 The application effect of the regulatory layer of the accounting big data
Section 6Application effects of other stakeholders of accounting big data
Appendix
