Writing 丨 Yu Hui
According to the "Hunan Daily" news, on November 11, the secretary of the Hunan Provincial Party Committee Shen Xiaoming was in Zhangjiajie investigated economic and social development and presided over a symposium, and he emphasized "to accelerate the construction of a world -class tourist destination."
During Zhangjiajie, Shen Xiaoming arrived at the ancient city of Dongyong.
On November 11, Shen Xiaoming investigated in Zhangjiajie
Recently, the Da Yong Ancient City project has attracted much attention from the outside world.
The total investment of this project is about 2.5 billion yuan, and the cumulative loss of more than 500 million yuan in operation has been operating; In the first half of this year, only 2,300 people purchased tickets. The number of tickets is less than 20.
Da Yong Ancient City Project
What is the Da Yong ancient city project?I
In the ancient times of Zhangjiajie City, it was called Da Yong.On April 4, 1994, with the approval of the State Council, Dasong was renamed Zhangjiajie City.
Around the historical IP of "Da Yong", it launched the "Dasong Ancient City" project about 2.5 billion yuan.The ancient city is located in the center of Zhangjiajie City. It broke the soil in June 2016. It was started in June 2021. It was fully completed in August 2022. It is "the largest urban tourism and cultural project in Zhangjiajies single investment."
According to the initial imagination, after the project is completed, Da Yong Ancient City is expected to achieve annual operating income of 485 million yuan and net profit of 185 million yuan.
Introduction to the Da Yong Ancient City Project
Yong ancient city continued to lose money, and the losses continued to expand.
Data show that from 2021 to 2023, Da Yong Ancient City lost 83.629 million yuan, 151 million yuan, and 249 million yuan.
On August 26 this year, the 2024 semi -annual report released by Zhangjiajie Tourism Group Co., Ltd. showed that the number 81.89%.
Screenshot of Zhangjiajie 2024 Half Annual Report
Reorganize procedures.
On September 19, Zhangjiajie (000430) issued an announcement.If the reorganization fails, the ancient city of Dasong has the risk of being declared bankrupt.
Active idle tourism project
STRONG> Support tourism companies to revitalize existing tourism projects and stock tourism assets .
In September 2023, the General Office of the State Council released "Several Measures on Release of Tourism Consumption Potential Development to Promote the High -quality Development of Tourism".It is mentioned in particular that revitalize idle tourism projects, "optimize and improve the activation method, take activation measures according to the project situation, make good use of various financial, financial, and investment policies to support tourism enterprises to revitalize existing tourism projects and stock tourism assets". " .
Hunan already has the action of revitalizing tourism projects.
In November this year, Shen Xiaoming had not greeted the unannounced visit to the Dongting Lake Museum, requiring the long -term idle problem of the museum, in -depth research on a sustainable and beneficial operating mechanism, and effectively revitalized to activate it effectively. Public resources.After the media visit, the media found that the Dongting Lake Museum has been restarted after a long time of idleness.
In October of this year, Shen Xiaoming went to Huaihua to investigate, and in the old community of Anjiang Town, Hongjiang City, the use of industrial heritage survival project points, Gaomiao site museum, Hongjiang ancient ancient Mall, in -depth understanding of the situation of idle asset activation, cultural relic mining and protection, the development of cultural tourism, and the development of cultural tourism .
In addition, in January of this year, the Hunan Provincial Department of Finance and Hunan Provincial Culture and Tourism Department issued a notice of the "Administrative Measures for Hunan Provincial Cultural Tourism Development Special Fund".The notice mentioned that "guiding financial institutions combined with its own business and the production and operation characteristics of tourism enterprises, optimized credit management, support tourism enterprises to revitalize existing tourism projects and tourism assets to enhance the competitiveness of tourism in Hunan Province."
Zhangjiajie City has also carried out special governance to explore new tourism formats and build new cultural tourism projects.
For example, the Yangjiajie Wild River Resort of the Yangjiajie Village in Zhonghu Township, Wulingyuan District, will attract a large number of tourists to camping barbecue every weekend. The ecological parking lot that has not been used for many years; for example, the Zhangjiajie Hua Suchi Flying International Racing Base that has attracted racers across the country to punch cards is made from the long -term idle "Wuling Ancient Town" project.
This time in the ancient city of Dongyong, Shen Xiaoming saw the current situation of the planning and construction of the ancient city, and understood the situation of asset liabilities and the progress of reorganization.He pointed out that it is necessary to actively explore the new path of "tourism+" models to actively explore the new path of "tourism+" and promote the improvement of tourism development.
Activating idle assets is of great significance to Hunan, which is committed to building a strong tourism province.
On September 22 this year, Hunan Province specially held a "Tourism Industry Development Promotion Conference".Shen Xiaoming pointed out that Hunan Cultural Tourism was developed vigorously, and but there are some structural problems .He said that the relationship between the government and the market and the market is firmly established and practiced and practiced the correct concept of political achievements, adhered to the principle of rule of law and marketization, used the idle assets to promote the better combination of the government and the effective market.
He also mentioned that it actively taps new potential for development of industrial tourism, "tourism+performing arts" and "tourism+events", continuously enriches the supply of tourism products, stimulates the enthusiasm of tourism consumption; strengthens the ancient city; The protection and utilization of ancient streets of ancient towns, through the development of the Tourism Office to become a group of peoples livelihood practical things that are related to the interests of the people, so that ordinary people can hold tour "golden rice bowls" and eat "ecological rice".
Information ｜ Hunan Daily Xinhua News Agency CCTV Peoples Daily Online
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