[Pin Orange Tourism] In recent years, tourists have maintained a strong demand for island tourism products, and will continue to grow with traditional tourism tourism to leisure and holiday tourism.
It is not difficult to find that those internationally renowned holiday islands will scientifically combine their own islands resources and comprehensive operating needs, and through the overall industrialization layout, rich entertainment products and tourism formats are lit.The design of multiple scenes brings various new experiences to tourists, causing tourists to resonate in depth.Its success path also has a certain reference law to follow.
As "the happiest country in the world", how does Fiji capture the hearts of Chinese travelers?
China becomes the fourth largest customer source country of the Fiji immigration market
Island tourism is not just sightseeing, but more importantly, leisure vacation.In recent years, island tourism and island leisure vacations have gradually become a lifestyle and are sought after by Chinese tourists.A set of data in 2017 showed that the number of tourists from Chinese citizens exceeded 40 million, and the total tourism revenue exceeded 12 trillion.In 2022, the China Tourism Research Institutes "Holiday was at the time -20122 China Tourism and Holiday Development Report" showed that domestic tourists coastal launch vacation demand accounted for nearly 30 %, second only to lake leisure vacations.
Facing the sea, spring flowers bloom.As a relatively independent tourist destination, the island has become an important choice for the younger generation of the 90s and post -00s to relieve the pressure of work, escape the hustle and bustle of the city, and start a vacation trip that cure the body and the soul.As a typical representative of foreign islands with high reputation and niche, Fiji is becoming an important option for more and more Chinese tourists.
Since the flight that direct Fiji in Hong Kong, China has been restarted in April 2023, the number of Chinese tourists traveling to Fiji has recovered quickly.—Mly ranked first in the number of Chinese tourists in Fiji, Daxi, Mauritius, Seychelles, and Bahamas, etc., and the number of Chinese tourists in Fiji ranked first.
Statistics from the Fiji Tourism Bureau show that in 2023, the total number of Chinese tourists traveling to Fiji reached 26,789, which resumed to 58%in 2019. At the same time, China has become Fiji FijiIn 2023, the fourth largest customer source of the market tour market.
The latest news shows that from January to September 2024, Fiji received a total of 25,263 Chinese tourists, an increase of 26%over the same period in 2023.
It is worth noting that according to He Boxian, the global CEO of the Fiji Tourism Bureau, since 2023, the number of Chinese tourists who stay in Fiji high -end and luxury hotels have exceeded 2019.The number of Chinese tourists in business class also exceeded 2019.
This means that even if the overall economic situation is not so optimistic, Chinese tourists demand for high -end tourism products in Fiji will be surpassed in 2019.
According to Peng Qiulin, general manager of Fiji Airlines Asia, in order to be more convenient for Chinese tourists to go to Fiji, since October 2024, Hong Kong, Hong Kong, ChinaFlights that fly directly to Fiji will be maintained every Wednesday to 5.In addition, Tokyo and Singapore also have two direct flights to Fiji every week.This measure aims to improve the convenience of Chinese tourists, meet its travel needs, and provide continuous and necessity support for the development of Fiji tourism in the Chinese market.
The perfect fusion of culture and tourism experience
From rugged mountains to lush tropical rain forests, fromThe blue sea is rolling to the vibrant coral reef ... Fiji and colorful natural landscapes provide a vibrant tourist destination for travelers around the world.
In recent years, more and more young tourists who are playing have begun to realize that the Fiji holiday is not just a white beach with tropical palm trees and dreamy.The islands resort has excavated more gameplay and format, which enlarged the unique charm of the South Pacific island cultural crossroads -unlike the overseas island destinations that can only be lying on the overseas island, whether it is stimulating water activities, or orLand adventure or cultural experience, Fiji can provide tourists with a diversified choice.
For example, tourists can feel different cultural experiences in different resort hotels in Fiji, including handicrafts full of local style, visiting small villages around the hotel, etc.The resort is equipped with a childrens club specializing in providing children with nanny -level services for children. Parents can assume assured that their children to the childrens club can start their own vacation hours; in addition to marine experience activities, Fiji also has rich day trips and land travel activities., Such as jungle slippery cable, four -wheel drive and so on.
According to the Food and Beverage Manager at Sheraton Resort & AMP; SPA, FIJI) Introduction to the introduction of this degree. Fake hotels are touristsIt provides Kaiwai Water Sports, an island adventure project operated by external suppliers.This experience has a three -hour package, and tourists can go to multiple attractions and 2 shopping points.On the way back to a resort, tourists can stay and snorkel in specific areas.
Litia Tikoduadua said, "I usually recommend the evening itinerary (KAIWAI water sports), especially suitable for honeymoon couples or elderly tourists, because it is because itMore like a sunset tour. Tourists can not only visit around, but also enjoy the beautiful sunset at sea. This is also an excellent opportunity to capture beautiful moments.Go to the local Yanua village to visit the lifestyle of the local residents.There is a school in the village. Visitors can give back to the community activities through donating books or sharing culture to jointly participate in and promote local sustainable development.
He Boxian said: "Fiji has become an ideal place for island enthusiasts around the world. The uniqueness of Fiji is the perfect fusion of its cultural and rich tourism experience, allowing Chinese tourists toWhile feeling the relaxed and comfortable place of Fiji as the islands destination, you can deeply experience the rich way of life, and provide Chinese tourists with more emotional value and the relaxation of travel and vacation.Strong> Open a new model of island tourism vacation
Recently, as the cold air rampant, the cooling down in northern China has significantly, and snowfall occurs in many places.With changes in temperature, "migratory bird -style" travel such as "chasing warmth" gradually became popular.According to Tongcheng big data, the search volume of keywords related to the temperature -related tourism experience of "Hot Spring" has increased by nearly twice.
In addition, after the National Day holiday, hotels and air tickets show a significant price reduction, which ushered in "peak travel" during the same period.In addition to the silver -haired tribe, young people and freelancers also occupy the mainstream. They are more of multiple peoples travel, and they are more inclined to the warm winter island vacation journey that is more inclined to in -depth experience in the choice of destinations.
At the "Fiji Tourism Bureau | Fiji Aviation 2024 Greater China Winter Road Show Media Meeting Beijing Station" held on October 29, the Fiji Tourism Bureau launched a new "Fiji Top Ten Travel Experience New directions. "These new directions are incorporated into the rich Fiji tourism characteristics, highlighting the unique advantages of Fiji tourism resources, and in sharp contrast to the destination terrain of other long -term islands. It provides more Fiji new travel for the upcoming Chinese tourists who travel on the upcoming winter season.inspiration.
In the new direction of "opening outdoor journey and refusing to be an island lying down", in addition to participating in various islands and water sports in Fiji, tourists alsoYou can experience rich outdoor adventure activities such as jungle zipper, drift, skydiving, and track cycling on Fijis main island.
In the new direction of "immersed in the original scenery, close contact with nature" experience, the local tropical rain forests, mountains, rivers in FijiThe rich landforms of lakes, caves, dunes, etc., allowing hiking enthusiasts to choose rich tourism projects.For example, during the hiking process of hiking enthusiasts in the Sinda Dongjansa National Park, you can see that half of the seawater and half of the beaches are shocking wonders; rain forest hiking enthusiasts walk through the Hollywood business card "Blue Coral Reef".In the inheritance park, you can see the dazzling waterfalls, forest climbing roads, coastal pedestrian lanes, and many local animals and plants.
The United Nations World Tourism Organization ambassador Zhu Shanzhong said when talking about the "growth trouble" of the development of island tourism, "In the past, we talked about island tourism, and it was always inseparable from sea waves, beaches, coconutsSymbols and other symbols, the competition between the island and island has not been able to form a significant difference in landscape and architectural style design. Tourism products are converged and their characteristics are not clear.Multi -tourists are no longer limited to visiting traditional tourist destinations, but are more willing to turn their attention to relatively niche and very distinctive destinations.The development of the tourism and cultural industry has brought new market opportunities.
For Fiji, the "harmonious" format represents the multiple models of the island development and also contains a broad market prospect.
According to the latest research and judgment of the Fiji Tourism Bureau, the amount of international tourists in 2024 is expected to reach a record high and exceed the 1 million peoples level.
In order to attract more Chinese tourists, the Fiji Tourism Bureau is strengthening close cooperation with Chinese peers to strive to create more exclusive Chinese tourists including lines and products including the itinerary experience.Unlocking more new models of island tourism vacation for Chinese tourists, this is also a new direction for the Fiji Tourism Bureau to actively expand the Chinese market in the future.(Pin Orange Travel Jack)
