IT House November 13 news, according to the Nikkei Chinese website, investigating the companys BCN data show that from January to September 2024, Chinese brand TV share in the Japanese market as a market share is as much as possible49.9%.
It is reported that the salesperson of the store said that "fewer and fewer people have been restricted to Japanese companies recently."Especially among young people, the situation of purchasing Chinese enterprise products is particularly prominent through online investigation and prices in advance.
BCN data shows that Hisense accounts for 40.4%of the market for acquiring the original Toshibas "REGZA" brand, and settled the top of the list.At the same time, the market share of TCL reached 9.5%, which is comparable to brands such as (9.7%) and Panasonic (9.0%). Since July, the market share of Chinese brands has remained above 50% .
In addition, more and more Japanese consumers believe that as long as you can enjoy online videos and games, it is enough.In August of this year, launched a unable to receive ground waves at the price of 39,800 yen (IT home notes: currently about 1865 yuan) in Japan."TV" on 43 -inch screens.