The endless strata of the Internet, the number of young people in love with City Walk, and the elderly in the small city to start grouping ... The more and more lively market means that the tourism industry is really restored.
The most obvious thing is that tourist travel radius is constantly expanding, from short -distance travel to long -term tourism and outbound tourism.The data side is more intuitive. In the six months of this year, the domestic travel travel was 2.725 billion, and the number of outbound tourists reached 60.71 million. Although it has not reached the level of 2019, it is obviously an approximate growth trend.
Le Yu, General Manager of Zhongxin Youyou Yunnan Company
See, in cities with relatively developed economies, the trend of small groups and customization is more prominent.Surprising The main business strategies of Zhongxin Youyou Yunnan are currently in the economy and developed cities.Leyu Introduction.
The demand erupted, and the supply side recovery also began to accelerate.In 2023, the number of travel agencies increased by more than 11,000 in 2022, with a total of 56,300.Although it is said that in the context of online traffic blowouts, the business of travel agencies is becoming more and more difficult to do, but the layout of OTA and operators in the store is unambiguous and even more than before.
The overall scale of Zhongxin Youyou, a leading large -scale tourism group in China, has also grown. As of now, there are more than 2,000 stores, Shandong, Shaanxi, Yunnan, Henan, Inner Mongolia, Guangdong and other places have become the main growth areas.Taking Yunnan, a large tourism province, since its landing in April 2024, Zhongxin Youyou has signed a total of 90 stores, 73 stores have opened, covering 16 cities and states in Yunnan.
I have to admit that offline stores are always one of the important parts of traveling services online and offline integration, For exampleIt has an irreplaceable role with higher -priced custom -made travel products, or offline activities of daily organizations to improve user viscosity.
Leyu revealed that as the epidemic ended, many thoughtful travel agencies have been put into action this year after watching a year.Judging from the current franchise stores, most of them are single travel agencies that have been operating in the local area for many years. Among them, there are many tourists who have closed the store because of the epidemic. It can be said that this year is the peak period for travel agencies to return.
Wen Yue learned from the stores of many joining Zhongxin Youyou, and learned that Zhongxin Tourism brand advantages, strong supply chain platforms, product innovation capabilities, and full of allThe operation support has become a key factor for them to choose Zhongxin Youyou.
Xiao Yuting, the head of Zhongxin Youyou Yunnan Company Ankang Road Store, said: "After the epidemic, we all see that the anti -risk of stores often blessed behind the brands behindIt is stronger and strengthened my determination to join. Now, with the recovery of the tourism market, I believe that I can get more resources and business with the background of Zhongxin Youyou.Ruan Xiaotu, the head of the Lowei Store of Zhongxin Youyou Yunnan Company, said that after joining Zhongxin Youyou, not only has the popularity improved greatly, but the high -end customer base of the store and team travel guests have increased significantly.
Not only the city, Zhongxin Youyou Yunnans stores have the farthest stores to border counties such as Longchuan and Luchun.Zhongxin Youyou Yunnan Company Honghe Lvchun Store Li Hanxi revealed that after joining, it not only improved the loyalty of old customers, but also attracted many new customers. With the continuous blessing of brand effects and operating capabilities, the turnover and profits of the store have improved.In addition, the overall competitiveness of stores in Luchun County has also further improved.
From the selection of many travel agencies stores to join Zhongxin Youyou, it is undoubtedly the best embodiment of the supply side to recognize the market.A series of challenges brought down.
Le Yu, who has been engaged in tourism -related business for more than 15 years.She said that the market resumes normal, but the changes in customer demand are still very obvious: first of all, tourists are indeed more sensitive to prices.From the perspective of products, how travel agencies are both high -quality and can ensure that cost performance is important.Secondly, many variables such as tourists travel decision -making cycles are shorter, random increase and the number of teams are not fixed, and the number of teams is also testing the comprehensive ability of travel agencies.
In addition, a single travel agency cannot compete with the OTA platform that has continuously expanded market share and social platforms that constantly break the information barriers.The age of a single fight has passed, especially after the impact of the epidemic, and a more impact of a single store, the anti -risk weakness is exposed.More and more single travel agencies recognize the importance of brand support.
Le Yu specifically mentioned that in contact with many travel agencies, All travel agencies Tour It is the acquisition of online traffic, especially the number of passenger channels for young customers.
Just the Zhongxin Youyou can achieve comprehensive empowerment. Zhongxin Youyou owns its own e -commerce department to empower the store, guide the operation of new media platforms such as Douyin, Xiaohongshu, and video number, and how to expand new customers through these channels.Especially on the Douyin platform, Zhongxin Youyou is the only NKA merchant (national key customer) in the travel agency industry. Not only will it have the support of exposure traffic, but also the content display of the corresponding destination.
Take Yunnan Company Kunming Wal -Mart Store as an example. The person in charge of the store Li Yunlong has more than 20 years of experience in Yunnan. In the past two yearsThe product to the sales channel has reached a critical period that needs to be iterated.After joining Zhongxins tourism, the channels of online and offline two -way customer acquisition were started, and through continuous offline creative activities, insisted on uploading video content.Now in the Yunnan tourist circle, it is very famous.
Surprisingly, some young novice began to do travel agency stores.For example, there are 5 or 6 stores in Kunming. Young people are operated by young people. They are better at learning and using social platforms to sell products. The sales performance on Douyin and Xiaohongshu has increased significantly.Usually in one or two years, the annual transaction volume can be achieved from 200 to 3 million revenue, so as to achieve the middle and upper reaches of the industry.
Yunnan has always been a "volume" market.Leyu believes that the market "volume" can prove that the business model is right.If there is only one or more, the track may no longer exist."Volume" proves that the industry has developed well, but also hopes that peers can have regular "volumes".
Because of the full -scale empowerment of Zhongxin Youyou, it has more confidence in the market competition and business growth of Zhongxins partners.Xiao Yuting also put forward her expectations for the future, hoping to get more support about professional skills, sales skills, management capabilities, and online marketing promotion.Li Hangxi said that it is even more hoped that it can help stores to better locate and adjust strategies through accurate market analysis and consumer insights.
