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If it is defined by the taste, Hunan, spicy, must be his main base.If spicy is a language, its rural voice must be Hunan dialect.Why do you think?
Chili is an essential food for Hunan people in daily life. No peppers cannot be stir -fried, without pepper without pepper.
Chili, also the spiritual totem of Hunan people.Pepper is the character of Hunan people.The redness of the pepper is the blood of the children of Huxiang.Spicy, connects Hunans humanities.
In other words, Hunan people and peppers have formed a taste fusion and spiritual identity, and a part called culture is derived. We call him "spicy culture"EssenceThe taste of Hunan is not just a derivation of our tongue, but also the enthusiasm and brave temperament of Hunan people.
Hunan Hot China,
Hunan people dare to do it
This taste of Hunan, which makes us dream, should let the world know.Whoever assumes this heavy responsibility is millions of Hunan cuisine people who are at the forefront.
Chili is not only "the taste of Hunan", but also the character of Hunan people dares to do.The hot girl positioning the pepper strategy has started in 60 cities such as Yiyang, Yueyang, Zunyang, Xuchang, Chongqing, Beijing, Kunming, Xinyu, Xian, Harbin, Xiantao, Changde, Xiangtan, Zhangjiajie, JiningWith the theme of "New Hunan Cai · New Fusion", several new products such as Douban Spicy Sauce and Chopcopy Sauce are combined with specialty foods across the country.More possibilities for the integration of regional characteristics, with professional products and sensitivity to the industry, follow the trend of the times and the taste of young consumers."Hunan Taste".
So far, the hot girl has held a hundred tasting exchange meeting with the chef.The formal tasting will be inherited, links with the local appeal organization, and provides a activity platform for deep communication and sharing learning with the front -line chefs.At the same time, it is also convenient for hot girls to develop more flavors that meet the current market trends, so that the dishes meet the diversified, personalized, characteristic, and standardized consumer needs, and jointly promote the prosperity and development of Hunan cuisine and the entire catering industry.
Pick up the flag of Hunan Tune,
Empowering high -quality development with new productivity to develop high -quality development
Hundreds of "Hunan Spicy China Trip" in 60 cities across the country, which requires great manpower and material resources.On this road, in addition to the responsibility on the body, there is also the industrys forward -looking and innovative spirit cultivated by the spirit of Huxiang spirit.
This forward-looking manifestation is in 2021, the construction of the top ten GAP standard pepper bases in hot girls startsQuality, optimize independent production capacity.While successfully completing the "one factory, one industry, first -line one -line one product" transformation layout, it has penetrated into more than ten superior production areas such as Jizawa, Wusheng, Shandong, and Zunyi, Guizhou.With the excavation, the connection between the upstream advantage resources of the industry has been gradually realized, and it has laid a solid resource and capacity advantage for industrialization development.
This innovative manifestation is in the establishment of a pepper R & D center in Changsha and Guangzhou to double -line layout of pepper rough processing products and deep processing products, with Hunan Agricultural University, Hunan Province, Hunan ProvinceA number of higher scientific research units of the Academy of Agricultural Sciences and Jiangnan University reached in -depth strategic cooperation to achieve a comprehensive integration of independent research and development and the industrys top scientific research units.
In addition, the hot girl also innovates and reform from multi-dimensional to carrying the flag of Xiangjun: Quickly internallyPromote the construction of digital intelligence, create an intelligent workshop, and realize paperless office; deploy the countrys largest pepper research and development center, put into research and development of various pepper products; upgrade the operation management system, lay out omni -channel marketing resource matrix50 people; the academician leads the guiding taste upgrade to provide food solutions for catering companies.
Taking technological innovation as the productivity, and seizing the heights of the Xiangjun industry. In the past 26 years, the hot girl has promoted productivity with innovative and efficient means, becoming the "pepper" pride in the hearts of Hunan people.
Empowerment for the industry,
Speak for Hunan cuisine
Put up the flag of the Hunan adjustment and position the pepper strategy, so that the hot girl and the catering industry have formed a close relationship between "fish and water".Over the years, hot girls have continued to empower the industry by cultivating young and middle -aged chefs, using 700 dealers to serve Hunan cuisine companies, and organizing Xiangwei omni -channel alliances to speak for the industry and speak for Hunan cuisine.
The development of the hot girl always follows the pace of Hunan cuisine.Hunan cuisine developed at a high speed. At the time of the out of Hunan and the sea, the hot girl joined hands with Xiangcai Thai Dou Wang Moquan as a brand inheritance ambassador and hired Hunan cuisine master Yang Long as a research and development consultant to cooperate around the research and development and innovation of Xiangwei composite flavor sauce.With the start of 700 dealers across the country, it has comprehensively promoted the hot girl Xiangwei composite seasoning sauce to go to the table and the table of consumers in the Xiang cuisine chain, providing personalized, specialized and standardized services for Hunan cuisine.
Empowerment to the industry is actually accomplishing each other.Since 2020, hot girls have accelerated the development of the enterprise through the advantages of the media spread through the platform of the Hunan Catering Industry Association and the "Hunan cuisine" magazine, and achieve a win -win cooperation between the pepper industry and the Hunan cuisine industry.On November 20th, at the 20th anniversary of the "Xiang cuisine" magazine, at the 2024 Hunan cuisine global conference, the hot girl as the chief strategic partner will take the lead in setting up the "Hunan Spicy theme Cultural Exhibition" to create a "Hunan Spicy Museum".It shows the spicy culture of Hunan in all directions and looks back at the history of the millennium.
Todays Hunan cuisine conquered the taste buds of consumers nationwide with spicy and fresh taste, making "spicy" a trend of food,The direction of the people.Where there is a pepper, there must be a spicy girl. While carrying the flag of Hunan, he also uses action to highlight the spirit and character of Hunan people.
