Exhibition tickets are expensive than Disney?Demystifying Shenzhen Fashion Lady

On October 22, a reporter from Nandu · Bay Finance came to the Martfield Building in Dalang Fashion Town.It is not similar to other buildings in the Dalang Fashion Town. After turning at the intersection, the initial face of the Martfill Building was revealed.Looking at the outer wall from a distance, it looks like a trunk, and overlooking the building complex at a high altitude is like an eagle wings.

According to reports, the Martfel Building integrates office, hotel and business functions. It is a comprehensive building complex.The area is about 7,200 square meters.The building was designed by Mr. Fred, the new Zealand national treasure designer, and its AVB architecture. He was inspired by the seabirds in the Marisfrolgs 2006 autumn and winter show video. The overall shape imitated a two -winged eagle.

The building group took a total of 15 years, and it took 1 billion yuan to finally be completed.

The reporter asked the relevant staff, and the other party said that the building is usually not open to the public, and the recently opened "Liuli Phase" exhibition has been closed in the middle of this month.At present, the building has not been renovated.On October 18th, for the annual show of its brand AUM, the boring materials of official announcements on the outside of the building were not withdrawn.

The reporter asked the relevant staff, and the other party said that the building was usually not open to the public.

When will there be an exhibition opening plan in the future?How to consider the pricing of the exhibition?As of press time, Nandu · Bay Financial has not received a reply from Marsfill.

Ticket pricing

Double exhibition ticket with dinner nearly 4,000 yuan

According to netizens, the ticket pricing of the "Liuli Wanliang" exhibition that was opened in a limited time started at 380 yuan.Among them, the early bird ticket entry at 10 am in the morning is 380 yuan and the standard ticket for entering the park at 2 pm is 680 yuan (this ticket will include theme desserts). In addition, there are 880 yuan, 1680 yuan, and 3680 yuan package.Correspondingly added services include gift boxes, photography, exclusive guides, dinner, etc.

For the price of exhibition tickets, netizens have discussed.Some netizens said that before going to Longhua, they were attracted by this building. They thought that they could be open to the public. I did not expect that tickets were more expensive than theme parks.

Some netizens given the Ken Kens evaluation, thinking that this is MartfieldThe building naturally has the right to autonomous pricing.Some netizens said that they hope that the government can give some subsidies so that citizen friends can have the opportunity to check in in person. "As an avant -garde fashion headquarters, its own architectural concept is also in line with the spirit of Shenzhens innovation., Global Fashion Land.

Marsphill who built a building built by 1 billion waist pack

Under the different opinions, it is not difficult to see that Martfills high -end route.When it comes to high -end womens clothing in China, it has to be mentioned that Shenzhen, Shenzhens womens clothing brand occupies half of the market for the entire market.Among the local womens clothing companies in Shenzhen, Marisfrolg, a Martfill, who was operated by Zhu Chongzheng, has taken the high -end fashion brand route since its establishment, and is also a well -known high -end womens clothing in the circle.

Established in 1993, after more than 30 years of deep cultivation in the womens clothing market, currently opened 400 direct store stores in nearly 100 cities at home and abroad, with more than 5,000 employees at home and abroadEssenceFrom womens clothing brands to multiple brands such as mens clothing, it has fashion womens clothing brands Marisfrolg, Zhuchongyun, AUM, Marisfrolg.Su, Krizia, MJU: T, UPONPRO; Design Collective,Try to get home with a new retail platform with exclusive shopping experience.

Zhu Chongzheng, who was born in the Polytechnic, liked to design very much. Beginning in Shenzhen in the early 1990s, he wanted to be a fashion brand.The clothing series brand Zhuchongyun is Zhu Chongzhangs own brand of the same name. It is based on Oriental Aesthetics. It is also the first domestic brand brand in the international market and has an international influence.

How much is the high -end fashion?At present, Martfill has not disclosed the latest revenue data, but according to the income of the colleagues, it is not difficult to estimate the business revenue of high -end fashion gangsters.

Nandu · Bay Financial News reporter inventory winner fashion (03709), Goli (603808.SH), Jiangnan cloth coat (03306.HK), Di Su Fashion (603587)Fashion brands performance data in the first half of 2024.In the first half of the year, the revenue of these four high -end fashion brands easily exceeded 1.1 billion. Among them, the winner fashion revenue was 3.306 billion in half a year, and the net profit of the bag was 279 million.

In the first half of the year, the revenue of these four high-end fashion brands easily exceeded 1.1 billion.

Marsphill, who had broken the IPO but no fruit, also disclosed revenue data in the early years.The operating income from 2013 to 2015 was 1.849 billion yuan, 2.208 billion yuan, and 2.48 billion yuan, respectively; net profit was 562 million yuan, 669 million yuan, and 705 million yuan, respectively.From 2013 to June 2016, the main brand "Marisfrolg" realized the main business revenue of 1.434 billion yuan, 1.637 billion yuan, 1.642 billion yuan, and 639 million yuan, respectively, accounting for 78.52%of its overall revenue, respectively.74.97%, 67.31%and 61.94%.The IPO application was submitted for the first time in 2014. During this time, the review had been suspended for three times, all because of "inconsistent application documents, which caused the audit procedure to not continue."Today, Martfill, who is far from the capital market, has rarely released its revenue data.

However, in terms of peers, high -end fashion aiming more consumed people, high gross profit, which means high profits and more uncomfortable affected by the economic volatility cycle.However, the previous four major womens high -end fashion brands were described as an example. In the first half of 2024, in addition to Jiangnan cloth clothes, Ge Lisi, Winners Fashion, and Di Sui Fashion all had a decline in net profit.

In addition to business logic, the aesthetic design of Shenzhen fashion brands can be reflected in the building, and it is also invisible to push Shenzhens fashion power to a higher stage.Do you pay for such fashion landmarks?

Writing: Chen Yingshan, a reporter from Nandu · Bay Finance