Abstract: The immigration market has changed in the past two years.
Chinas "visa-free circle of friends" is constantly expanding.In December last year, China tried a visa -free policy in six countries in France, Germany, Italy, the Netherlands, Spain, and Malaysia, and has since continuously expanded the scope of visa -free.In addition, earlier this month announced that nine countries including Slovak, Norway, Finland, Denmark, and Iceland have visa -free visa -free citizens. In the past two years, there have been nearly 30 countries in China.
The dividend of the visa -free policy is continuously released, and the convenient payment of consumption scenarios is more popular. There are more and more foreign tourists in Shanghai attractions and streets. Where do these foreign tourists come from?What are the most interested in Shanghai?Is the entry tour chain after three years of interruption, is it enough to take over these passenger flow?Since last year, entry tourists and tourists are constantly adapting to new changes and opening new explorations.
Because of visa -free, business guests bring their families to Shanghai
Denmark Chinese Liu Yongchun came to Shanghai in mid -October.More than ten days before departure, learned from friends that China would visa to Denmark. Liu Yongchun immediately consulted the relevant situation of the local embassy visa center and shared the news with his family as soon as possible.
"Because of the work relationship, I will return to China almost every year, and it is more convenient to return to China with my family after visa." Liu Yongchun said that he lives in Denmarks little daughters family of four.It has been decided to travel in Shanghai and Nanjing next year.In addition to allowing them to save a large visa fee, it is also possible to "go away".
Because of visa -free, entry -minded business passengers decided to bring their families to travel to China. This situation is not a case.In mid -March of this year, China was exempt from Switzerland, Ireland, Hungary, Austria, Belgium, and Luxembourg. Olyli, the person in charge of the human resources department of a Belgian food company, soon came to his 14 -year -old son to come toChina.
More than ten years ago, Olery had come to Shanghai on a business trip, which was impressed by the rich and diverse appearance of the city. After returning to China, he always hoped to let the children feel on the spot.By visa -free opportunities, she put her wishes into action.In the summer of this year, Olaley took her son for 10 days in Shanghai and Beijing, and classic attractions such as Bund, Yuyuan, Great Wall, and Summer Palace all traveled all over.Compared to the hurried business business trip, this time with his family to travel, Olaleys understanding of China is more deeper, and it also allows children to witness the appearance and peoples living conditions of the Chinese metropolis up close.
"Remote entry tour usually takes one to a half year and a half, and the actual tourists will have a certain lag. However, the number of people in Shanghai this year still increased significantly"Wang Yan, executive director of Jinjiang Tourism Shanghai International Traveling, found that foreign tourists who often hear German and French can often hear German and French on the road in Shanghai. Some overseas travel agencies focusing on traveling to China have doubled the number of entry tourists this year, and there are many of which have entered the country with 30 to 40 people split from the 100 people.More rare.
To the proud of Wang Yan, the entry and traveling German market has always been the "fist" product of Shanghai International Travel.And expanded this advantage."We recruited 7 foreigners in the German market as sales and moved the sales end to the source of the customer. Now, we account for 60%of the German entry market in China. The source country of customers mainly includes Germany, Switzerland, Austria and so on.Before 2019, our share in the German travel market accounted for only 20%."The Spanish market began to outbreak after September this year, and the number of groups in mid -November was full, and the recovery was obvious." Zheng Xueda, general manager of the Spring and Autumn Tourism Immigration Department, told reporters that the company originally cooperated with a large customer who attacked the Spanish market.To negotiate and cooperate, it shows that the markets ability to undertake is far from the demand for market growth.
From the perspective of the overall data, of the nearly 30 countries that are visa -free, tourists in different sources of visitors have uneven response.According to data from Ctrip platform, Germany, Spain, Italy, and Malaysia have ranked among the growth rates, and the overall number of tourists in visa -free countries accounts for one -third of the number of orders for the platforms entry tour. From the data of air ticket orders, about a quarter of tourists who have come to China for the past two years in the past two years.
The impact of the extension of the "circle of friends" is also intuitively reflected in the numbers.According to data from the National Immigration Administration, in the first three quarters of this year, 22.821 million people in various ports across the country, of which 8.186 million were immigrants in the third quarter, and 4.885 million tourists from visa -free entry increased by 78.6%year -on -year.It is committed to creating Shanghai, the first stop of "Chinas Entry Tour", and the speed of entry tour recovers the country to lead the country.From January to August this year, the number of people in Shanghai reached 4.027 million, an increase of 1.1 times over the same period last year.
Look at the high -rise building, and also feel the citys fireworks
When foreign tourists visit Shanghai, what are the most interested in the city? Young tourists and family tourists who came from visa -free have lowered the average age of immigration tourists, and they are also willing to explore more fresh and interesting places and projects. Go to Japan, Vietnam and other countries to continue the journey.
This summer, Iceland tourist Guedren Togtus first visited the vegetable market in Shanghai for the first time.At the Guangyuan Causan Farm in Xuhui District, Gu Delun and two companions opened their eyes under the leadership of the tour guide: cooked food stalls, pork ears, chicken ducks, shredded tofu, lotus root and other vegetarian vegetables.Small and small goose eggs, duck eggs, eggs and quail eggs have many patterns.In front of the aquatic stalls, Gudelun tried to hold a shrimp back of a crayfish with his hands, and laughed while marvel: "This can also be eaten?!"
Now, now, now, now, now, now, now, now, now, now, now, now, now, now, now,Shanghais Guangyuan Cai Farm, Wuzhong City Collection, and Shanggang Market have entered the entry -travel menu of tourism companies, allowing foreign tourists to experience the citys full -fire and fireworks at a close range while serving the Shanghai High -rise Building.The endless CITY WALK lines are dizzying performances, exhibitions and food experiences, which has also attracted more and more entry tourists to "adopters".Wei Ying, a bilingual tour guide in a large travel agency, has transformed into a urban micro-travel lecturer in recent years.Now when you receive an entry tourist group, Wei Ying will not only take tourists to classic points such as the Bund, Yuyuan, etc., but also combine his experience in walking in Shanghai in recent years to walk with tourists to walk Sinan Mansion and Suzhou Hezheng section.The "blind tour" of the Bund, which was originally two or 30 minutes, has also become a deep tour ranging from 1.5 to 2 hours.
"I used to take tourists to watch flowers on the Bund before, now I will take them into the interior of the Peace Hotel, HSBC Bank Building, talk about the architecture itself and the old Shanghai.Story. I will also take them to visit the museum for tourists who are interested in the postal museum of the Suzhou River and the China Securities Museum.Wei Ying admits that joining these new content is a new test for the knowledge reserves and language skills of the tour guide, and a lot of additional docking work, but he is very willing to share the changes and new highlights of the city with entry tourists."In the eyes of foreign tourists, the new moon is exactly part of the charm of China and Shanghai."
The needs of tourists are constantly changing.Zheng Xueda found that in Singapore, Malaysia, Thailand and other relatively short -range customers, the preferences of entry tourists are very close to Chinese tourists.Taking Shanghai as an example, immigration tourists from Asian countries such as "New Matthew" also favors the theme parks such as Shanghai Disneyland and Shanghai Haichang Ocean Park.Entertainment life.
Pick -off convenience measures have also attracted a group of young free tourists to China.In Zheng Xuedas impression, most of the entry team tourists from travel agencies before 2019 are mostly over 65 years old, and tourists over the age of 50 of entry tourists account for about 80%.The reason was because China ’s relatively cumbersome visa procedures and not low travel prices at that time were only affordable for these silver -haired people with good economic conditions.After the exemption of the "circle of friends" expanded, the proportion of people over the age of 50 of the entry tourists accounted for about 60%.>
Sun Bowen, vice chairman of the China Travel Agency Associations Entry Exchange and General Manager of Ctrip Groups Entry Tour, has risen by the proportion of free travel tourists, thanks to Chinas increasingly perfect transportation infrastructure network:"After entering China, it is quite convenient to take a high -speed rail or rent a car." At present, the main inbound tourists on the Ctrip platform are "post -80s" and "post -90s" people.The package, plus detailed services such as connectors, internet cards, attractions tickets, etc., combined into their overall experience in China.
In order to attract "returning guests", also launched "1+1" inbound tourism innovation products, namely outside of China, settled simultaneously, simultaneously set up simultaneouslySelling the line of short -range countries such as Japan and Vietnam. "November each year is the peak season when the Germans go to Japan to see the red leaves. It is expensive to fly from the local area from the local area. If they fly to Shanghai first, and then fly to Japan through the coupon ticket, the ticket price and direct flight will be flying.Japan is almost the same, such combination products are now very popular.The rapid rebound in the market has also brought a lot of challenges.Many people in the tourism industry mentioned that for the inbound tourism industry chain that is still in the recovery period, the supply of small -language tour guides such as German, Russian, Spanish, etc.The tour guide accompanied by English is also "fragrant". In some exchanges of the entry tour, the "grabbing war" of each others tour guides has almost become the norm.
Zheng Xueda said that the entry full-time tour guide for the spring and autumn of 2019 is a busy state of 200-220 days, and the division of the off-peak season is obvious.And this years small-language tour guide is almost a "consecutive axis" state, and the annual grouping time is expected to reach 280-300 days."The current situation is who has mastered the resources of small language guides, who can get the list of entry tour." Zheng Xueda said that some outstanding tour guides during the epidemic were lost, and novice tour guides were familiar with the business time.The phenomenon is more common, and it needs to be supported by better training mechanisms.
In contact with our accompanying overseas, Sun Bowens intuitive feeling is that After three years of "broken files" in the country, Many overseas tourism institutions mainly use China as business destinations rather than tourist destinations, so products with China as a tourist destination have less opportunities .In this regard, Chinese tourism companies need to further design products suitable for the inbound travel market, and also put forward higher requirements for overseas publicity and promotion.
In order to make foreign tourists "see realistic" to China, Ctrip launched an innovative measure of "free half -day tour" at Pudong Airport in April this year, which aims to attract more international transferPassenger experience Shanghai.After the launch of the manpower of the enterprise into the manpower of vehicles and tour guides, I was asked more than once, "What about the picture?" Sun Bowen admits that internationalization is the main development strategy of Ctrip.high.However, in the case of some overseas media reports to China, overseas tourists are invited to come in through the "free half -day tour of the country". They hope to let them feel the real Shanghai and China.Difficulties, find the path of further development and growth of the immigration tour.In the market of different customers overseas, companies have also spread the image of China through various marketing methods such as short video and high -ranking people, and increase the frequency of "China Travel" (Chinese tour).
From the perspective of the total amount, the recovery of the current entry tour market is still less than the level of 2019.Although the number of visa -free tourists such as Germany and Spain has rebounded rapidly, and entry tourists in some emerging markets also have a good increase, Japan, the United States, and Canada, which were previously used as the main market for the entry tour, were subject to visa and route recovery limited limited limited limited market.The degree of recovery is still quite limited. "National level to expand visa -free support to support entry tourism. At present, tourism companies need to launch more targeted products, including inviting overseas peers to visit China, so that they can better understand Chinas tourism resources and further further understand the tourism resources of China, further further understand the tourism resources of China, and further further understand the tourism resources of China, and further further understand the tourism resources of China.Resume confidence in the Chinese tourism market.
