BYD sounds the first shot of the year, leading a new energy vehicle company to snip the joint venture fuel vehicle.
February 19th, announced the listing of two plug-in model Qin Plus and the destroyer 05The champion version, the price of the new version of the model has dropped by 20,000, and 79,800 are directly explored.
The main sniper target is to control joint venture vehicles under the market below 100,000 yuan.
01
This gun is like sneezing.EssenceEveryone note, I said that this gun was sneezing instead of sneezing when shooting.Because this shot is not floating at all, it is quite stable!
Stability , BYD has tried since the beginning of 2023. At that time, the Qin Plus DM-I champion version was pushed.The price was pulled to 100,000 yuan. This year, on the basis of the early pavement of the early stage, a shot was shot.
Quasions , it is a very focused customer -a young first buying family, such as me, so I know how accurate he is.
Lets talk about the characteristics of our customers.
First of all, this "young" word is too euphemistic, similar to Starbuckss "medium cup". In fact, in this context, it refers to the young people of the grassroots, What should I buy if there is a mine at home?Even the adult ritual given by parents gives their children basically directly BBA.
Secondly, after some efforts, the income is made up. This meansLife is operating normally.
Finally, pragmatism , this is brought out of the bones, it is not as expensive, just pay for what you really need, spend the money on the money in the things you really needOn the blade, or stored.In other words, you can also buy a lot of money, but you can also buy a better, but you do n’t want to pay for face.So the budget is almost the level of 100,000 yuan.
To sum up, it is: buy it cheap, and it is cheap.
Before the new energy sources break into the mobility market below 100,000, is there any options, yes, but not good enough.
For example, when buying pure oil vehicles, you ca n’t afford it, and you can easily pour two boxes of oil every month.Pure electricity is cheap, but it is expensive to buy, one taller than the oil vehicle of the same level, and a pure tram within 100,000, it seems that Yadi is left. I even think that one day in the future, Yadi may not be a certain day.The last piece of BYD electric vehicle landscape.
Besides, the mileage anxiety of pure electricity is true. Although it is usually just to get off work, it is really panicked if you want to go out to play.
User anxiety, manufacturers are also anxious. In order to solve everyones anxiety, they designed two solutions.
One is a process vehicle, as the name implies, increase the mileage of pure trams. The specific method is to charge the battery by burning oil when the battery is out of power, and then continue to use the battery with the battery.Drive, yes, fuel engines cannot directly drive the car.As an ordinary people, I cant understand why it is designed like this, unless you tell me that when you do this design, there is no plug -in hybrid.
The other is the plug -in mixing used by BYD, of course, not just his family.This model is preferred to use pure electricity, and the electricity is not enough to keep up with the fuel, and it provides motivation for the car.Pure electricity can run 100 kilometers, enough to get off work, fuel running a 100 kilometers of 3.8 oil, and only 92 oils, real road conditions some netizens said that it will be 5 oil, which is enough.Configure a 48 -liter fuel tank so that you can run more than a thousand kilometers, just a mobility car. Where do you want to go?
Pure electric commuting on the working day, mixed power travel on weekends, commonly known as 5+2 scheme, which is really fragrant.
Although it is beautiful after buying, dont forget to solve the problem of buying first.If you want to solve the problem of buying, you must first solve the price problem.
Why do you say that BYDs gun is ruthless, just here.
02
Its a liar. BYD is just making less profit.I even thought that the BYD destroyer had long thought that there might be this day, so when designing, the cost space was reserved.
Used, you can cut it if you can cut it.
For example, the panoramic sunroof, automatic parking and hidden door handles.The panoramic sunroof sounds wonderful. On the summer night, I lie in the car with my lover to count the stars, and they will not be bitten by mosquitoes, romantic and comfortable.As a result, I knew that the wanderers of the scorching sun could hide under the tree and get cold, but the owner had nowhere to escape in the car. There was no way to get a parasol in the car.
Automatic parking is better than the panoramic sunroof. Theoretically, it is friendly to difficulties in parking, but the actual situation is far more complicated than the laboratory.This function has higher requirements for the environment than the drivers requirements for it. The parking line is unclear, the light is dim, and the parking spaces are disturbed. Moreover, you just stare at it.Dont panic?
The hidden door handle is not much to say, directly forcing a patent "semi -hidden door handle", knowing all.
These tearful functions are cut off, and the cost naturally comes down, and it also provides sufficient price reduction space for the subsequent price war.What concept of 79,800, one foot directly stepped on the joint venture fuel vehicle at a low price, which is also the bottom line of new energy cars.
Finally, another interest -free loan. BYDs ruthlessness, one step in place, let others have no way to go.
At present, Wuling, Changan, and Nezha have "followed!"Of course, this is not a brotherhood, but not with it!The new energy sedan market below 100,000 yuan this year will definitely usher in growth. It is also destined to be a tragic battlefield. The new round of knockouts has begun. If it is squeezed out of this market, everyone will find that the outside world is more cruel!
Some big guys on the Internet said that this year is the first year for Chinese car brands to enter the "blood sea" competition and the first year of the knockout.It is also said that 2024 will be the price, roll product, roll service, and volume flow, which will be a "most volume" year.
Looking at the car companies rolls, the first purchase family like me really cant withstand a little bit.Test.
But it has to be stable. I believe that the current war is just the beginning, and the destroyers have sold 79,800. What do you say?The competition has not yet reached the stage of heat.
Friends, wait!
