This year, the first domestic large -scale cruise "Eda Magic Capital" opened its first flight at Wusongkou International Cruise Port, MSC Mediterranean "Honor", Royal Caribbean "Marine Spectrum", Star BrigadeThe Ocean "Gulangyu" has opened the operation of Wujingkous home port.This is a good start for the recovery of the Chinese cruise industry.
Focusing on the future,
How do major cruise companies based on their own advantages,
betterSeize the opportunity and deal with challenges?
What are the plans and actions in the next step?
5 -bit cruise company heads on the Wusongkou Forum
Share their opinionsEssence
Policy support/strong>
General Manager of China Shipbuilding Cruise Technology Development Co., Ltd. and CEO of Eda Cruise Co., Ltd., Liu Hui, first shared some good news.
Liu Hui
Since the operation of the "Eda Magic Capital" on New Years Day this year,It has achieved remarkable results in the domestic cruise market share and the increase in number of passengers. has become the main force of the recovery of the Chinese cruise market, which effectively drives the recovery of the cruise industry in many tourist cities such as Shanghai, Tianjin, Guangzhou, Xiamen, Qingdao. At the same time, relying on the demonstration effect of the "Eda Magic", the domestic cruise industry policy has also made a breakthrough.
"2024 is a very important year for us." Huang Ruiling, president of MSC Mediterranean Cruise China, said that as an international cruise company for the first time, this years operation has achieved the operation of this years operation.Very good results.Through the operational strategies of the peak seasons in different regions, the market, and grasping the peak season in different regions, MSCs home port operation this year is more flexible.
She also mentioned a new highlight - This year, more Chinese tourists took overseas routes to travel overseas in Europe, the Middle East and other places."Even we still have more than 200 global guests to participate in this years global trip, which is a new trend."
Huang Ruiling
Hou Dawei, deputy leader of Huaxia International Cruise Co., Ltd. Party Committees preparatory group, noticed that the concept of travel consumption in domestic tourists is becoming more and more rational.He said that despite the changes in tourists travel methods, cruise tourism has shown a positive momentum."For example, we found that a tourist has taken the" Gulangyu "5 times, and all buy tickets directly instead of passing the agent."
He said, from the existing existing existingFrom the perspective of the policy, the states policy support for the development of the cruise industry is unprecedented, and local governments have also given high support. "I believe that everyone engaged in cruise operations or in the cruise -related industry can feel this support.Also I am glad that Chinese-funded cruise has entered the rapid growth period.= "35jr9llg"> "We love China very much"
"Since the resumption of China Cruise, from the perspective of the comprehensive growth rate of income, our market growthVery good.
He said that the willingness of Chinese cruise consumers to travel is still increasing, but the idea has changed from before. Now people pay more attention to the cultural experience and tourist experience of tourist destinations. The experience seems to have become a more important consumption than shopping. "The new needs of Chinese consumers and global consumers are very important for us. Our purpose is to make everyone more secure, efficient and happy."
When it comes to cruise tourism destinations, Bogeming said that current consumers do not seem to have a strong willingness to spend a long time travel, so cruise companies need to improve efficiency. For example, parking, Royal Caribbean now provides free parking services for passengers who need to park at the port.
Bogeming
In his opinion, the consumption demand in the Chinese market is strongWhat the cruise company has to do is to highlight the advantages of cruise tourism, so that everyone can take travel travel as one of the holiday options."We need to strengthen communication with consumers, let them know what highlights are there during the holidays, what is every day, what we will play, what you eat, which are on board projects, and what are the shore projects."
In 2009, the Royal Caribbean introduced the "Marine Mythology" into the Chinese market and opened the first parent port route.Bogeming specifically mentioned that "after entering the Chinese market, our operation in China has always been good. We love China very much, and governments from all local governments have given strong support."
The Royal Caribbean hopes to lead more tourists to visit China and carry out subdivisions.Through strategic cooperation with government and other cruise companies, on the basis of ensuring the reception capacity of various destination port cities, more tourists will be brought to various historical and cultural tourism attractions.
Do a good job of balance between poetry and distance and reality
Then international cruise giants and Chinese cruise ships "The speech of the National Team, Tong Jianfeng, general manager of Shanghai Lanmeng International Cruise Co., Ltd. shared his thinking.
Tong Jianfeng
He introduced that Shanghai Blue Dream is a mixed ownership company, three shareholders, three shareholdersThey are Fujian Zhongyun, Qingdao North and Zhoushan.On June 6 this year, the "Song of Lan Meng" opened its first commercial flight in Shanghai, and was equipped with tourists to open a 5 -day and 4 nights trip to the sea. LaterCruise products departing at the door.
" Cruise as an industry with heavy asset investment, Balance between poetry and far away and reality. In fact, it is a local cruise company company company company company company company companiesA strategic challenge faced. Tong Jianfeng said that under the current situation, cruise companies must enhance their perception and rapid adaptability to the market.The challenges faced by the start -up local cruise company include accelerating the pace in talent, resources, and systems, enriching more sales channels, and achieving diverse and effective sales channels.
"We have long been optimistic about the development of the Chinese cruise industry for a longAnd service, continue to be refined. "Tong Jianfeng said.
To this end, the "small and beautiful" Blue Meng will play a light body and flexible advantage, combine the tactical and strategic demand in the countrys ports, accurate marketing, and at the same timeExpansion channels, especially the companys customers, cooperate and win a win -win cooperation with all parties in the industry chain in the spirit of openness, and seek room for further development.
(Photo by Zhu Jiayi)
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