Western Australian State Tourism Bureau recently announced that Ms. Xu Lei (Christine XU) was officially promoted to Greater China manager, and was fully responsible for mainland China, Hong Kong and Taiwan. Market operation and promotion.This appointment marks the further upgrade of the Western Australian Tourism Administration in the Greater China.Ms. Xu Lei will lead the team to increase the publicity and promotion of the Western Australian tourism industry in the Greater China market, and to promote the brand image of this unique destination.
Ms. Xu Lei has cultivated more than 20 years in the tourism industry, and has achieved outstanding results in the marketing field.She has accumulated rich destination promotion, brand strategy, and online and offline marketing experience in many positions such as overseas tourism bureaus and travel agencies.Since joining the Western Australian Tourism Bureau in September 2019, Ms. Xu Lei, as a marketing manager in China, has significantly improved the awareness of Western Australias tourists in the hearts of Chinese tourists through diverse media channels, industry cooperation and digital marketing. And attractive.
China has a solid, close and long -term relationship with Western Australia. The Chinese market has always been a key market in Western Australia.As of June 2024, Chinese tourists consumption in Western Australia reached 328 million Australian dollars. China has become the largest tourist consumer market in Western Australia. From the perspective of the number of tourists, the number of Chinese tourists visited West Australia has exceeded 2019. Yes The fourth largest customer market.
Ms. Xu Lei said, "We will continue to work with partners and related institutions from all walks of life to further deepen the destination brand image of Western Australia and attract more Chinese tourists to visit Western Australia. This year In June, we launched a new destination brand roaming dream soil in China. With the help of new brands, we will continue to cultivate the Chinese market, recommend the extraordinary and charming experience of Western Australia to Chinese tourists, and continue to mobilize the Chinese market to the Western Australias Western Australia. Passionate, invites more Chinese tourists to explore those shocking traits, those who make Western Australia a wonderful, dreamy destination. Market Executive Director Melissa Forbes has highly recognized Ms. Xu Leis appointment, emphasizing the importance of continuous cooperation, and the strategic value of improving the Western Australian brand image in the global tourism market.She said: "At the critical moment of recovery in the global tourism market, Ms. Xu Leis promotion is not only a new starting point for personal career, but also an important step in the layout of the Western Australian Tourism Bureau in the Chinese market. We look forward to her leadership can be the West Australias tourism industry injects new vitality and attracts more tourists to experience the unique style of this beautiful land.
