"Medicine Innovation" is a new subscription number launched by the medical world.
This subscription number will work with "the clinical value interpretation of innovative drugs, market potential analysis and innovative drug elite view" as the core work.
Why do you want to do "medicine innovation"?
Before the establishment of the "medical community", I provided marketing services to pharmaceutical companies from 2003-2012.At that time, we mainly made brand planning and media communication, so I was familiar with the pharmaceutical media:
1. I wrote more than 100 issues for the Pharmaceutical Economic News from 2005-2008"Qirui Viewpoint" column;
2. In 2008, we published a book "Breakout · Core Power Marketing" (this book should be the earliest in China in 2008It is recommended that local pharmaceutical companies realize the medical books that break through through innovative drugs);
3. Around 2009, we briefly compiled a magazine "Medical Strategy Reference";
4. In the past 10 years, there has been a column "Medicine Innovation" in our world, and about 100 pharmaceutical companies have interviewed.
If you understand these, you should not be surprised to the public account of a pharmaceutical category in our community.
From the publishing "Breakout · Core Power Marketing", 16 years have passed, and Chinas innovative drug ecology has undergone tremendous changes:
—— The research project in my country has ranked second in the world, second only to the United States;
—— 2023, Chinese pharmaceutical companies disclosed the external authorization (License- OUT) The total transaction volume exceeds 45 billion US dollars, a record high;
—— The time difference between the listing of innovative drugs in developed countries such as my country and the United States is reduced to two years, and now innovative drugs are included in medical insurance for medical insurance. The speed is fast, and the market capacity of innovative drugs is also rapidly expanding ...
Although there are still many problems in Chinas innovative drug market (such as small market capacity and too low medical insurance pricing), However, the innovative drug market is becoming more prosperous, and it has become one of the few runways that China can still develop in the future.
Why does our industry do "medicine innovation"?On the one hand, because we have long -term interest; on the other hand, it also has practical value and good prospects.
What do you want to do?
We will organize a hard -working team, based on Shanghai, connecting China and global resources, and do some meaningful work:
1. Analyze the clinical value of innovative drugs (we can link clinical experts and doctors related to related clinical perspectives, analyze the impact of innovative drug products on the clinical clinical);2. Share the views of innovative drug elites on drug innovation, marketing, corporate management, etc.
3. Based on common interests and values, some online and offline activities are held.
What else can you do?
Many people have always been not satisfied with the market environment of Chinese innovative drugs. We can work together to make the environment of Chinese innovative drug marketing more standardized.
Based on this long -term goal, we can organize some like -minded friends to form professional communities and promote the introduction of academic promotion standards for national innovative drugs.I think this new standard should be in line with international standards and meets Chinas national conditions. It can provide a feasible and reference work specification for the majority of practitioners, and make the market environment more friendly and safer.
This is not easy to do, so we must stick to it for a long time.
Looking for the same way, do some interesting content together
There are many things that want to do, but our energy is not catching and we are weak.So I hope that like -minded friends will join:
1. We need an executive editor, several editors, and unlimited column authors;
2. I hope you have experience in professional pharmaceutical research and development, marketing, or corporate analysis, have certain insight, and at the same time are curious about the various drugs of innovative medicines, with excavation information and good text narrative ability;
3. We only need excellent content, so we only choose to "travel" with the real elite.
If you are interested, please contact us, please log in to the "BOSS Direct Receiving" to query the recruitment requirements and contact us.
Writing 丨 Chen Qirui
Source 丨 "Medicine Innovation" public account
(The author of this article is the founder and chairman of the "Medical Website".>
